Apoorva Mukhija Biography: The Rebel Kid’s Digital Triumph
Apoorva Mukhija, born July 28, 2001, in New Delhi, India, is a dynamic content creator, actress, and social media influencer known as The Rebel Kid. With over 3 million Instagram followers, her witty skits and bold commentary have made her a Gen Z icon. This Apoorva Mukhija biography explores her early life, career growth, struggles, comeback, current influence, and lesser-known facts, highlighting her rise to digital stardom.
Apoorva Mukhija’s Early Life
Growing Up in Noida
Born to a Hindu family in New Delhi, Apoorva Mukhija grew up in Noida, Uttar Pradesh. Her mother, Anita Mukhija, a teacher at The SD Vidya School in Ambala Cantt, inspired her to challenge small-town stereotypes. Apoorva’s sharp wit shone early, earning her popularity among friends at Khaitan Public School and Convent of Jesus and Mary.
Education and Early Creativity
Apoorva pursued a B.Tech in Computer Science at Manipal University, Jaipur, graduating in 2022. During college, she began creating humorous videos, blending her tech skills with storytelling. Her bold personality and love for drama set the stage for her digital career, even as she balanced academics.

Apoorva Mukhija’s Career Growth
From College to Content Creation
In 2019, Apoorva Mukhija posted her first YouTube video, If Beauty Gurus Were Honest, which went viral for its dark comedy. During the 2020 COVID-19 lockdown, her Instagram Reels on relationships and lifestyle exploded, gaining millions of views. Consequently, she transitioned from a hobbyist to a full-time influencer.
Brand Collaborations and Acting
Apoorva has partnered with over 150 brands, including Nike, Amazon, Meta, and Netflix. In 2023, she debuted as Akshata Mesharam in the web series Who’s Your Gynac?. By 2025, she starred in Baat Pakki and The Traitors India, while walking ramps for designers like Tarun Tahiliani. Her 2024 Forbes India Top 100 Digital Stars ranking (8th) reflects her growing influence.
Struggles and Down Phases
Early Career Challenges
Starting as a content creator wasn’t easy. Apoorva faced skepticism for leaving a stable job at Dell Technologies as a sales engineer analyst in 2022. Moreover, her bold content drew online trolling, with critics targeting her outspoken style. A 2020 breakup with investment banker Utsav Dahiya also impacted her emotionally, leading to a brief creative slump.
Public Controversies
In February 2025, Apoorva faced backlash after using strong language on India’s Got Latent, alongside Ranveer Allahbadia and Samay Raina. An FIR was filed in Mumbai, citing obscene remarks, and she was dropped from IIFA events. Additionally, at a Delhi Technological University summit, students teased her about her ex, sparking a viral confrontation. These incidents led to severe online harassment, including rape and death threats.

Comeback and Rise to Fame
Despite controversies, Apoorva bounced back. In April 2025, she returned to Instagram with a cryptic post, “Even in the gloomiest of skies, there is always light,” earning widespread support. Her transparent response to the India’s Got Latent controversy, addressing gender double standards, resonated with fans. Her acting roles in Baat Pakki and ramp walks at 2024 fashion shows further boosted her fame.
Current Status and Influence
Digital and Cultural Impact
As of June 2025, Apoorva Mukhija boasts a net worth of ₹70–85 lakh from brand deals and acting. With 3 million Instagram followers, she influences Gen Z through relatable content and mental health advocacy. She speaks at digital summits, inspiring youth on creativity and resilience. Her Kaleshi Aurat nickname reflects her fearless persona.
Personal Life and Passions
Apoorva, single as of 2025, focuses on her career. She enjoys travel, adventure sports, and cricket, admiring Hardik Pandya. After facing burnout, she took a three-month digital detox in 2023 to rediscover her voice. Her dream is to direct a feature film, showcasing her ambition to expand beyond influencing.

Lesser-Known Facts
- Tech Background: Left a Dell job to pursue content creation.
- Mental Health Advocate: Supports M Power helpline for therapy.
- Viral Debut: If Beauty Gurus Were Honest hit millions in 2019.
- Fashion Star: Walked for Tarun Tahiliani in 2024.
- Controversy Response: Unfollowed everyone on Instagram during 2025 backlash.
Category | Details |
---|---|
Full Name | Apoorva Mukhija |
Born | July 28, 2001, New Delhi, India |
Profession | Content Creator, Actress, Model |
Notable Work | Who’s Your Gynac?, Baat Pakki, The Traitors India |
Net Worth | ~₹70–85 lakh (2025) |
Awards | Forbes India Top 100 Digital Stars (2024, 8th) |
Conclusion
This Apoorva Mukhija biography showcases a journey of boldness and resilience. From a tech student in Noida to a digital star, Apoorva Mukhija overcame trolling and controversies to shine as The Rebel Kid. Her 2025 comeback, acting roles, and advocacy for mental health inspire millions, proving authenticity and grit can conquer challenges.