Aashna Shroff Biography: Shaping Fashion and Lifestyle
-
- July 15, 2025
Aashna Shroff, born August 4, 1993, in Mumbai, India, is a renowned fashion influencer, YouTuber, and entrepreneur. Known for her blog and YouTube channel, The Snob Journal, Aashna Shroff inspires millions with her style and beauty tips. This biography explores her early life, career growth, struggles, rise to fame, current influence, and lesser-known facts, highlighting her journey as of July 2025.
Aashna Shroff’s Early Life
Mumbai Beginnings
Born into a Sindhi Hindu family, Aashna Shroff grew up in Mumbai, raised by her single mother, Kiran Shyam Shroff, a former model. Her parents’ divorce shaped her resilience, and her close bond with her aunt, Preeti, provided support. Aashna’s childhood passion for fashion came from raiding her mother’s closet and exploring Mumbai’s vibrant culture.
Diverse Education
Aashna completed her schooling at a CBSE-affiliated school and pursued her Higher Secondary Certificate at Mithibai College, Mumbai. She later earned a fashion degree from the London College of Fashion. Additionally, she studied interior design, photography, and early childhood education, reflecting her creative curiosity.
Aashna Shroff’s Career Growth
Launching The Snob Journal
In 2013, at age 20, Aashna started The Snob Journal, a blog focused on fashion, beauty, and travel. She launched her YouTube channel under the same name, gaining 186,000 subscribers by 2025. Her engaging vlogs and tutorials attracted brands like NYKAA, L’Oréal, and Maybelline, boosting her influence.
Entrepreneurial Ventures
Aashna founded The Snob Shop, an online fashion store, in 2013 on Facebook. By 2024, she expanded into home decor with The Snob Home. Her partnerships with designers like Manish Malhotra and international brands like Dior solidified her status, earning her the 2023 Cosmopolitan Luxury Fashion Influencer award.
Struggles and Down Phases
Personal and Financial Challenges
Raised by a single mother, Aashna faced financial struggles in her youth. Her mother initially opposed her pursuing arts, leading Aashna to work as a preschool teacher for two years. Additionally, she battled acne, openly sharing her journey to promote self-acceptance among followers.
Cyberbullying and Competition
Aashna encountered cyberbullying, including impersonation, requiring cyber police intervention. The competitive influencer market posed challenges, with early content struggling to stand out. Moreover, her 2017–2019 breakup with Armaan Malik drew public scrutiny, impacting her emotionally.
Comeback and Rise to Fame
Aashna’s comeback began with her authentic, relatable content, resonating with fans. Her 2020 collaboration with L’Oréal went viral, and by 2023, she won the Cosmopolitan Luxury Fashion Influencer award. Her engagement to Armaan Malik in August 2023, marked by his song “Kasam Se – The Proposal,” boosted her fame, culminating in their January 2025 wedding.
Current Status and Influence
Fashion Leader in 2025
As of July 2025, Aashna Shroff has a net worth of ₹37 crore ($4.5 million), driven by brand deals, YouTube, and The Snob Shop. With over 1 million Instagram followers, she judges Myntra Fashion Superstar and advocates for body positivity and mental health, inspiring young influencers.
Personal Life and Impact
Married to singer Armaan Malik since January 2025, Aashna lives in a chic Mumbai apartment. A lacto-ovo-vegetarian and dog lover, she owns a pet named Kiwi. Her travel vlogs and philanthropy, including beach clean-ups, promote sustainability and self-love, influencing global audiences.
Lesser-Known Facts
- Child Model: Modeled for print ads with her mother as a kid.
- Vegetarian Choice: Turned vegetarian at age three after learning about animal welfare.
- Award Winner: Received Cosmopolitan’s 2023 Luxury Fashion Influencer award.
- Trained Dancer: Practices classical dance, a rarely shared talent.
- Travel Lover: Shares adventures from Paris and Disneyland.
| Category | Details |
|---|---|
| Full Name | Aashna Shroff |
| Born | August 4, 1993, Mumbai, India |
| Profession | Fashion Influencer, YouTuber, Entrepreneur |
| Notable Work | The Snob Journal, The Snob Shop, Myntra Fashion Superstar Judge |
| Marital Status | Married to Armaan Malik (January 2025) |
| Net Worth | ~₹37 crore ($4.5 million, 2025) |
| Awards | Cosmopolitan Luxury Fashion Influencer (2023) |
Conclusion
This Aashna Shroff biography highlights a journey of resilience and creativity. From overcoming financial struggles and cyberbullying to building The Snob Journal, Aashna Shroff redefined fashion influencing. Her 2025 influence, through brand collaborations and advocacy for self-love, inspires millions to embrace their unique style.
