Hailey Bieber Biography: A Fashion and Beauty Trailblazer
Hailey Bieber, born Hailey Rhode Baldwin on November 22, 1996, in Tucson, Arizona, is an American model, entrepreneur, and media personality. Known for her chic style and skincare brand Rhode, Hailey Bieber has become a global fashion icon. With a $300 million net worth after selling Rhode for $1 billion in 2025, she balances fame, motherhood, and business. This biography explores her early life, career highlights, struggles, controversies, personal life, social media presence, philanthropy, and lesser-known facts, showcasing her influence in 2025.
About Hailey Bieber

Category | Details |
---|---|
Full Name | Hailey Rhode Baldwin Bieber |
Born | November 22, 1996, Tucson, Arizona, USA |
Profession | Model, Entrepreneur, Media Personality |
Notable Work | Rhode Skincare, Guess, Tommy Hilfiger, Vogue Covers |
Marital Status | Married to Justin Bieber (m. 2018) |
Children | Son: Jack Blues Bieber (b. August 2024) |
Net Worth | ~$300 million (2025, Celebrity Net Worth) |
Awards | Time100 Next Phenom (2023) |
Hailey Bieber’s Early Life
Tucson Beginnings
Born to actor Stephen Baldwin and graphic designer Kennya Deodato, Hailey Bieber grew up in a high-profile family. Her maternal grandfather, Brazilian musician Eumir Deodato, and uncle Alec Baldwin tied her to entertainment early. Named after Halley’s Comet, she was raised in Nyack, New York, in a devout Christian household.
Ballet Dreams
Hailey trained rigorously as a ballerina at the American Ballet Theatre, dreaming of a professional dance career. However, a foot injury in her teens ended this path, pushing her toward modeling. Homeschooled for flexibility, she developed a strong work ethic that shaped her future success.
Struggles and Down Phases
Health Challenges
In 2022, Hailey Bieber faced a health scare with a transient ischemic attack (mini-stroke) caused by a heart defect, requiring surgery. She also battled ovarian cysts in 2025, sharing her pain on Instagram to connect with fans. These health issues tested her resilience.
Online Harassment
Hailey endured intense online scrutiny, particularly over rumors of a feud with Selena Gomez, Justin Bieber’s ex. In 2023, she told Vogue that relentless trolling and false narratives about her marriage left her feeling “fragile.” She considered legal action against a 2025 TikTok series spreading misinformation.
Career Highlights
Modeling Stardom


Hailey signed with Ford Models in 2014, debuting on runways for Topshop and Sonia Rykiel. She graced covers of Vogue, Elle, and Harper’s Bazaar, working with brands like Guess, Ralph Lauren, and Tommy Hilfiger. In 2016, she walked all “Big Four” fashion weeks, cementing her status.
Rhode Skincare Empire
In 2022, Hailey launched Rhode, a skincare brand focused on clean, effective products like Peptide Glazing Fluid. By 2025, Rhode achieved $212 million in sales, leading to a $1 billion acquisition by e.l.f. Cosmetics. Hailey remains chief creative officer, shaping its innovative campaigns.
Media Ventures
Hailey co-hosted TBS’s Drop the Mic in 2017 and appeared in music videos like Justin Bieber’s “Love Yourself.” Her 2025 Vogue Summer cover, shot by Mikael Jansson, highlighted her as a beauty trendsetter with “glazed-donut skin” and “strawberry girl” aesthetics.
Personal Life
Hailey met Justin Bieber in 2009, introduced by her father at a Today show event. They dated briefly in 2015–2016, reconciled in 2018, and married that September. Their second ceremony in South Carolina (2019) was a lavish affair. They welcomed their son, Jack Blues Bieber, in August 2024, living in La Quinta, California.
Controversies
Selena Gomez Feud Rumors
Persistent rumors of a feud with Selena Gomez, fueled by fans on X, peaked in 2023 when Hailey was accused of mocking Selena online. Both women publicly denied any conflict, with Hailey addressing the hate in a Vogue interview, urging kindness.
Fyre Festival Backlash
In 2017, Hailey appeared in a promotional video for the fraudulent Fyre Festival. She later clarified on X that her earnings were donated to charity, distancing herself from the scam, but the controversy briefly tarnished her image.
Social Media Presence

With 54 million Instagram followers (@haileybieber), 14.4 million on TikTok, and 2.44 million on YouTube, Hailey engages fans with beauty tutorials and family moments. Her 2025 post teasing Rhode’s lip liner gained 700,000 likes, while her candid mental health posts resonate widely.
Lesser-Known Facts
- Ballet Past: Trained at American Ballet Theatre until a foot injury.
- Portuguese Speaker: Speaks some Portuguese due to her Brazilian heritage.
- Greek Mythology Fan: Obsessed with Homer’s Iliad and Odyssey as a teen.
- Fyre Festival Donation: Donated her 2017 Fyre Festival earnings to charity.
- Tattoo Lover: Has delicate tattoos, including a “B” necklace for Bieber.
- Jonas Brothers Fan: Had a childhood crush on Joe Jonas, not Justin.
- Erewhon Collab: Launched a viral $20 “strawberry glaze” smoothie in 2023.
- Met Gala Star: Wore a vintage Gucci look at the 2025 Met Gala, previously donned by Anna Wintour.
Philanthropy
Hailey supports mental health awareness, sharing her struggles to destigmatize therapy. She endorses organizations like the Global Lyme Alliance and donates to women’s empowerment causes. In 2024, her Rhode pop-up proceeds partly funded youth mental health programs.
Current Status and Influence
In 2025, Hailey Bieber thrives as a mother, entrepreneur, and style icon. Rhode’s $1 billion sale and her Vogue cover highlight her business and fashion prowess. Supporting Justin through public scrutiny, she remains a beacon of resilience, with Forbes praising her as a beauty mogul.
Conclusion
This Hailey Bieber biography traces her journey from a ballet hopeful to a global supermodel and entrepreneur. Overcoming health scares and online hate, Hailey Bieber built Rhode into a beauty empire while inspiring millions with her style and philanthropy. In 2025, her influence in fashion, beauty, and advocacy continues to shine.