Santoshi Shetty Biography: A Fashion Icon’s Journey
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- July 25, 2025
Santoshi Shetty, a Mumbai-born fashion influencer and blogger, has captivated millions with her unique style and engaging content. Born on December 17, 1993, she transformed her architecture background into a thriving digital career, running The Style Edge. This biography explores her early life, career highlights, struggles, controversies, personal life, social media presence, philanthropy, and lesser-known facts, highlighting her influence in 2025.
About Santoshi Shetty
| Category | Details |
|---|---|
| Full Name | Santoshi Shetty |
| Born | December 17, 1993, Mumbai, Maharashtra, India |
| Profession | Fashion Blogger, Social Media Influencer, YouTuber |
| Notable Work | The Style Edge, Cosmopolitan Blogger of the Year 2016 |
| Marital Status | Single; Previously linked to Usaamah Siddique |
| Children | None |
| Net Worth | $1–5 million (2024, CelebsMoney) |
| Education | B.Arch, IES College of Architecture, Bandra, Mumbai |
Santoshi Shetty’s Early Life
Mumbai Upbringing
Born in Mumbai, Santoshi Shetty grew up in a well-to-do family with ties to the hospitality industry. Her father owns Gopalas, a restaurant chain, while her mother, Sharanya Shetty, supported her creative pursuits. Santoshi’s siblings, Sanskruti and Siddharth, added to her vibrant family life, per houseofstarss.com.
Academic Journey
Santoshi attended St. Xavier’s High School until 2009, later studying at S.M. Shetty High School, Powai. She pursued a B.Arch at IES College of Architecture, Bandra, with her thesis on a Fashion Technology Park, blending design with her love for style, per wikibio.in.
Struggles and Down Phases
Balancing Studies and Blogging
As an architecture student, Santoshi Shetty juggled her final-year thesis with launching her YouTube channel. The demanding fifth year, with internships and deadlines, tested her time management, but she shot content weekly, she shared with StarsUnfolded.
Mental Health Backlash
In 2020, Santoshi faced severe criticism for offering “therapy” sessions at ₹1,500 without qualifications. The backlash on X and Instagram forced her to delete the post, teaching her to be cautious about sensitive topics, per The Tribune.
Career Highlights
Launching The Style Edge
Santoshi started The Style Edge blog in 2014, sharing quirky fashion and lifestyle tips. Her relatable content grew her Instagram to 675,000+ followers by 2020, earning her Cosmopolitan and Elle’s Blogger of the Year titles in 2016, per sourajit.com.
Fashion Week Fame
By 2017, Santoshi walked the ramp at Lakmé Fashion Week and featured on Grazia India’s digital cover. Her collaborations with brands like SmokeLab solidified her as a style icon, per wikibio.in.
2025 Influence
In 2025, Santoshi’s YouTube channel thrives with fashion hauls and travel vlogs, while her Instagram posts, like a 2025 Paris Fashion Week reel, gain 100,000+ views. She remains a trendsetter, collaborating with global brands, per influencerbytes.com.
Personal Life
Santoshi lives in Mumbai, single after a rumored relationship with fashion blogger Usaamah Siddique. An animal lover, she dotes on her pet dog, Missy. She practices Zumba and swimming to stay fit and enjoys non-vegetarian food, per StarsUnfolded.
Controversies
Therapy Video Criticism
In 2020, Santoshi Shetty’s “Flying Cheese” initiative, offering “positive vibes” for ₹1,500, sparked outrage on X. Users like @trushnaparekh criticized her lack of mental health credentials. She apologized, clarifying it was not meant to replace therapy, per moneycontrol.com.
Skin Tone Comments
Santoshi faced trolling for her dark skin tone early in her career. She addressed this in a YouTube video, advocating for self-acceptance, which resonated with fans, per StarsUnfolded.
Social Media Presence
Santoshi shines on Instagram (@santoshishetty) with 700,000+ followers, sharing fashion reels like her 2025 SmokeLab campaign, earning 50,000+ likes. Her X account (@TheStyledge) and YouTube channel (@SantoshiShetty) engage fans with style tips, gaining 10,000+ views, per sourajit.com.
Lesser-Known Facts
- Architecture Thesis: Designed a Fashion Technology Park for her degree.
- Tattoo Collection: Has five tattoos, including “Gopalas” on her neck.
- Pet Lover: Owns a dog named Missy, featured in her vlogs.
- Zumba Enthusiast: Practices Zumba to stay fit and active.
- Early Collaborations: Worked with brands in 2013 as a student.
- Grazia Cover: Featured on Grazia India’s digital cover in 2017.
- Non-Vegetarian: Enjoys non-vegetarian food, shared in interviews.
- Mental Health Advocate: Promotes self-acceptance after facing skin tone criticism.
Philanthropy
Santoshi supports animal welfare, promoting pet adoption on Instagram in 2024. She also backs women’s empowerment, collaborating with Mumbai NGOs to provide skill training for underprivileged women, per influencerbytes.com. Her 2025 posts raise awareness for mental health, per NDTV.
Current Status and Influence
In 2025, Santoshi Shetty remains a leading fashion influencer, with her blog and YouTube channel driving trends. Her global collaborations, like Paris Fashion Week, expand her reach. She inspires young creators with her authenticity, per influencerbytes.com.
Conclusion
This Santoshi Shetty biography traces her rise from a Mumbai architecture student to a fashion influencer. Overcoming academic pressures and controversies, Santoshi Shetty built The Style Edge into a trendsetting platform. Her philanthropy and vibrant social media presence inspire millions. In 2025, she continues to shape fashion and digital culture with creativity.
